Your traffic isn't
the problem.What happens after the click is.
We identify the friction costing your ecommerce store revenue, engineer the highest-impact improvements, and continuously optimise the journey from first click to purchase.
- Ecommerce focused
- Data-led optimisation
- Built around revenue
VX-024
ANALYSING
You're already paying for the traffic.
We make more of it buy.
Most ecommerce stores don't have one catastrophic problem. They have dozens of small friction points quietly reducing conversion at every stage of the journey.
- Product PageFRICTION
- OfferMODERATE
- CartOPPORTUNITY
- CheckoutHEALTHY
- Mobile UXREVIEW
- Revenue OpportunityANALYSING
Dozens of small friction points compound into a meaningful share of revenue left on the table.
Small conversion changes compound.
A fraction of a percentage point can materially change the economics of an ecommerce store.
Analytics
· Revenue OverviewTotal sales over time
Total sales breakdown
| Gross sales | $222,912 | +8% |
| Discounts | -$16,512 | -2% |
| Returns | -$6,192 | -1% |
| Net sales | $200,208 | +6% |
| Shipping | $10,320 | +3% |
| Taxes | $20,640 | +4% |
| Total sales | $206,400 | +12% |
Sales by channel
Average order value over time
Total sales by product
Sessions over time
Conversion rate over time
Conversion rate breakdown
Illustrative dashboard. Mathematical example — not a VizionHub client result or performance guarantee.
CRO isn't changing button colours.
Real conversion optimisation is the systematic process of understanding why customers hesitate, identifying the highest-leverage opportunities, implementing improvements and measuring what actually moves commercial performance.
"I think this looks better."
We don't optimise for prettier pages.
We optimise for better buying behaviour.
Every stage of the buying journey matters.
A conversion problem rarely lives in one place. We analyse the complete ecommerce journey and prioritise the changes most likely to impact revenue.
Product Pages
6 areas inspected across this stage of the journey.
- PRODUCT MEDIAREVIEW
- VALUE COMMUNICATIONFRICTION
- SOCIAL PROOFREVIEW
- CTA VISIBILITYFRICTION
- VARIANT SELECTIONOPPORTUNITY
- SHIPPING CLARITYFRICTION
We don't redesign based on opinions.
Every change starts with a reason.
Analyse behaviour, conversion funnels, device performance and customer friction.
Find where revenue is being lost and rank opportunities by potential impact.
Define what should change, why it should work and which metric should move.
Design and implement the optimisation properly.
Analyse the result against the original hypothesis.
Keep winners, learn from losses and move to the next opportunity.
OBSERVE
Analyse behaviour, conversion funnels, device performance and customer friction.
IDENTIFY
Find where revenue is being lost and rank opportunities by potential impact.
HYPOTHESISE
Define what should change, why it should work and which metric should move.
BUILD
Design and implement the optimisation properly.
MEASURE
Analyse the result against the original hypothesis.
ITERATE
Keep winners, learn from losses and move to the next opportunity.
Preference doesn't grow revenue.
Evidence does.
"I think this looks better."
Assumption"Variant B increased checkout initiation."
Measured BehaviourWhere testing volume and traffic allow it, we validate meaningful changes with data. Where formal testing isn't practical, we use behavioural analysis, ecommerce best practices and measurable before-and-after performance.
What optimisation looks like behind the scenes.
Mobile PDP CTA Hierarchy
Bundle Offer Structure
Cart Trust Signals
- PDP FRICTION
- CART OPPORTUNITY
- HIGH MOBILE DROP-OFF
- OFFER REVIEW
Illustrative optimisation workflow
Theory is useless
without results.
Here's what happened across real ecommerce stores where conversion and commercial performance were actively optimised.
Brands anonymised for confidentiality.
0.0%
Conversion rate improvement
1.42% → 2.45%
0.0%
Add-to-cart improvement
6.41% → 11.77%
0.0%
Reached-checkout improvement
3.82% → 5.35%
0K+
Sessions in latest 90 days
Conversion efficiency improved while the store scaled substantially, with stronger product engagement, checkout progression and purchase completion.
90-day historical comparison using Shopify Analytics.
0%
Revenue growth
A$8.6K → A$68.5K
0%
Conversion rate
1.86% → 2.29%
0%
Average order value
A$45.39 → A$60.17
0%
Completed checkouts
182 → 469
+110%
Traffic
+691%
Revenue
Growth outpaced traffic.
Traffic increased significantly, but revenue grew at a much faster rate while conversion rate and average order value also improved.
Historical ecommerce performance comparison using Shopify Analytics.
The details compound.
There usually isn't one magic change. Meaningful CRO comes from improving dozens of decisions across the buying experience.
CRO works best when there's something to optimise.
VizionHub is best suited to ecommerce brands already generating meaningful traffic and looking to improve the economics of that traffic.
You already have traffic
You have a proven product
You want to improve conversion and revenue efficiency
Not sure where the problem is? That's exactly what the initial analysis is for.
Get a CRO AnalysisFind out what your store is leaving on the table.
We'll look at your customer journey, identify the biggest conversion opportunities we can see, and show you where we'd start.
Book a CRO Strategy CallNo generic sales pitch. We'll talk about your store, your numbers and where the biggest opportunities may be.
- TrafficREADY
- Conversion FunnelREADY
- OfferREADY
- Mobile UXREADY
- Revenue OpportunityPENDING